* Towards Better Entrepreneurial Economic Opportunities For Youth, 2nd Awareness Campaign:
As a result of population increase in Yemen, whereby under-25-year-olds account for 74% of the population, Yemeni youth are faced with extreme hardships and pressure in seeking means to provide for their needs and developmental requirements. Especially with the constantly decreasing capacity of the job market to absorb the input of young people.
In response, CARE International designed a number of projects aimed at enhancing individual income indexes in Yemen. One of which is the Towards Better Opportunities For Youth Project. The project objectives include:
- Develop the skills of unemployed youth and disadvantaged families and equip them with the necessary skills to conduct freelance businesses and micro-projects, in order to enhance their income and living conditions.
- Establish advisory centers, in targeted directorates, to help and guide trained and untrained youth in developing and executing their own micro-projects. The centers would also provide information about market needs and funding organizations' policies to help youth obtain funding for their projects.
- Establishing a database of studies and research on Entrepreneurship, current sectors of the economy, youth needs, market requirements, and funding organizations. The database serves as a public reference available to youth, concerned businesses and local and international organizations.
- Support sustainable development by helping youth in becoming positive and productive contributors in the development of their society.
- Organize an entrepreneurship support campaign, to encourage the spirit of initiative amongst youth and open channels of communication with concerned bodies to create a fertile environment for youth's projects.
In light of those objectives, HSF implemented the 2nd Awareness and Support Campaign, focusing on media channels and field activities to reach as many as possible its target demographics and fulfill the campaign objectives.
The 30-day campaign targeted disadvantaged 18 to 24-year-olds, who have not obtained a college degree or a high school diploma. Carried out in the districts of Ma'ain, Sa'awan and Bani Al-Harith, in the Capital Governorate, it focused on encouraging youth to visit and take advantage of the services of the advisory centers in their areas and to develop their own crafts and freelance businesses.
* Towards Better Entrepreneurial Economic Opportunities For Youth, 3rd Awareness Campaign: Supporting War-Affected Projects
Due to the ongoing conflict Yemen, the country has undergone numerous humanitarian and economic crises. One of which is the erosion and suspension of most small businesses and projects. Those projects are fundamental to the local economy, and their decline has reduced a great number of business owners and workers from productive contributors to the economy to unemployment and the need for urgent relief.
In response, HSF adopted CARE International's project Towards Better Entrepreneurial Economic Opportunities For Youth, by executing the project's 3rd Awareness Campaign. HSF objective was to raise awareness of the importance of aiding and preserving small businesses and projects at times of war. The 30-day campaign targeted small business owners and funding organizations and institutions, as well as the community at large. The campaign promoted small businesses within the districts of Ma'ain, Sa'awan, and Bani Al-Harith, by distributing pamphlets and placing informational boards in public spaces in the areas where they are located. The campaign posted promotional messages through social media and broadcasted radio flash messages of success stories by young entrepreneurs, of how they were able to overcome the challenges of the current conditions and persevere with their projects. The purpose of the messages was to encourage small business owners to follow the example of these young entrepreneurs, not give up, and to carry on with their projects.
The campaign also conducted field visits to most micro-project funding banks, urging them to revise their lending policies to such projects in correspondence with their current situation. In addition, it visited organizations concerned with micro-projects to encourage them to implement emergency relief programs to aid these projects in times of crisis.